"Please Stop Writing Copy!"
“I’ve rung up almost a billion dollars in sales for clients from the Fortune 500 to fast-growing small businesses to direct response giants like Boardroom and Agora.
“But it wasn’t by out-writing anyone.
It was by out-thinking them."
“Read on and see why that’s what makes it so easy to create the kind of sales pages, VSLs, ads, and emails that send prospects scurrying for their credit cards.”
— David L. Deutsch
A-List Copywriter, Copy Coach and Trainer
Dear Friend,
In fast-changing times like these, it’s more dangerous than ever to rely on mindlessly applied templates, formulas and “copy hacks.”
And easier than ever to enjoy a huge competitive advantage by rising above the robotic glut of cookie-cutter copy that, in the words of Claude Hopkins, rolls off the prospect like water off a duck.
Of course, there’s nothing wrong with templates, formulas and “copy hacks.” I use them myself from time to time. Even developed a few.
They can be a great STARTING point.
But what’s amazing is that for so many writers and entrepreneurs today, it’s virtually ALL they rely on – never discovering that with a little originality and strategic thinking they can watch conversions skyrocket.
I’ve seen the power of this time and time again over the past few years as copywriter after copywriter I’ve worked with has transformed businesses and their own careers simply by realizing that…
Please Stop Writing Copy!
“I’ve rung up almost a billion dollars in sales for clients from the Fortune 500 to fast-growing small businesses to direct response giants like Boardroom and Agora.
But it wasn’t by out-writing anyone.
It was by out-thinking them.
Read on and see why that’s what makes it easy to create the kind of sales pages, VSLs, ads, and emails that send prospects scurrying for their credit cards.”
— David L. Deutsch
A-List Copywriter, Copy Coach and Trainer
Dear Friend,
In fast-changing times like these, it’s more dangerous than ever to rely on mindlessly applied templates, formulas and “copy hacks.”
And easier than ever to enjoy a huge competitive advantage by rising above the robotic glut of cookie-cutter copy that, in the words of Claude Hopkins, rolls off the prospect like water off a duck.
Of course, there’s nothing wrong with templates, formulas and “copy hacks.” I use them myself from time to time. Even developed a few.
They can be a great STARTING point.
But what’s amazing is that for so many writers and entrepreneurs today, it’s virtually ALL they rely on – never discovering that with a little originality and strategic thinking they can watch conversions skyrocket.
I’ve seen the power of this time and time again over the past few years as copywriter after copywriter I’ve worked with has transformed businesses and their own careers simply by realizing that…
CopyTHINKING
Beats Copywriting
Look, I've read thousands of pages of copy from clients and copywriters.
The vast majority follow the typical formulas and templates.
Using all the typical phrases…
Arranged in all the typical ways….
Resulting in an epidemic of humdrum copy that is soulless and devoid of energy or genuine connection.
That’s just not going to cut it. Not at a time when trust and connection with consumers is paramount.
No wonder so many marketers and writers are frustrated and not getting the results they want.
The antidote is never more formulas, templates or “copy hacks.”
The solution is simply: Stop writing and start thinking.
Stop seeing what you do as “copywriting.”
Start seeing it as copyTHINKING.
That’s the quickest and easiest path to more effective copy.
So stop writing for a second and just think about all the ways you can enter the conversation your prospect is already having with themselves and others.
THINK about what really differentiates yourself from the competition.
THINK about what your market has already been exposed to.
And THINK about how you will arouse the feelings, thoughts and beliefs that will lead them to take the action you want them to take.
Only NOW are you ready to write.
And believe me, writing is a WHOLE LOT easier (and a whole lot more profitable) if you THINK it through first.
Because what distinguishes the “best” writers from the rest of the writers isn’t their collection of templates, formulas and hacks.
It’s their thinking.
How can you become a great copyTHINKER and think your way to great copy and success?
Well, you could do what I did…
Spend a few years on Madison Avenue at one of the most prestigious ad agencies in the world.
In my case, it was Ogilvy & Mather, and I was lucky enough to be there while David Ogilvy still occasionally roamed the halls, demanding accountable creativity and showing how it’s done with brilliant campaigns like the “Man in the Hathaway Shirt” and “At 60 Miles an Hour, the Loudest Noise in This New Rolls Royce Comes from the Electric Clock.”
Then I realized I could actually use copy to SELL stuff directly, and left the ad agency world to hone my “salesmanship in print” skills by working with legendary direct response geniuses such as Gary Halbert, Jay Abraham, John Carlton, Jim Rutz, and Jim Punkre.
After that, I proved my mettle by beating the “control” promotions of the best copywriters on the planet and generating hundreds of millions in sales for leading direct response companies such as Boardroom, Inc. (now Bottom Line Publications, for whom I once had an unprecedented six controls running at once), Agora, Rodale, Phillips Publishing, Healthy Directions, and many of today’s leading supplement marketers.
What an education! I learned something different from each and every one of them!
And finally, I honed my ability to teach what I had learned by coaching dozens of writers to the next level of success, including:
You could do all that to get to the top of the game.
Or, you can just let me show you exactly what I do.
Now, normally for me to work with you, you have only two choices.
You could pay me tens of thousands to write a promotion, and then hundreds of thousands in royalties as it reaps millions for you.
Or pay me a few thousand a month for private coaching and consulting.
But now I’m finally ready to get the truth about copywriting out to as many people as possible who are ready to hear it.
So here's what I did...
David Ogilvy — Founder, Ogilvy & Mather Advertising
“You write well."
Marcella Allison — Copywriter
“David always pushes me to make my copy better, stronger, more compelling. He never lets me settle for ‘OK’ or ‘good enough’. And, amazingly, I find myself, and my copy rising to the challenge. It’s like having your own personal Olympic coach whispering in your ear… Listen closely enough and you might just land that gold medal.”
Justin Goff — Copy & Funnel Accelerator, Columbus, Ohio
"I was a bit nervous at first about plunking down the money to work with David. It's not cheap by any means. To give you a frame of reference, I was a decent copywriter before working with David. I created two products from scratch and made over $400,000 in profit with those through VSL's online. However, In the months I've been working with David, my copy has improved so much that I look at my old pieces and cringe. David was instrumental in helping me write a supplement offer that sold 10,000 canisters in the first month through cold traffic. It might sound cliche, but my only regret with hiring David is that I didn't hire him sooner."
How can you become a great copyTHINKER and think your way to great copy and success?
Well, you could do what I did…
Spend a few years on Madison Avenue at one of the most prestigious ad agencies in the world.
In my case, it was Ogilvy & Mather, and I was lucky enough to be there while David Ogilvy still occasionally roamed the halls, demanding accountable creativity and showing how it’s done with brilliant campaigns like the “Man in the Hathaway Shirt” and “At 60 Miles an Hour, the Loudest Noise in This New Rolls Royce Comes from the Electric Clock.”
David Ogilvy — Founder, Ogilvy & Mather Advertising
“You write well."
Then I realized I could actually use copy to SELL stuff directly, and left the ad agency world to hone my “salesmanship in print” skills by working with legendary direct response geniuses such as Gary Halbert, Jay Abraham, John Carlton, Jim Rutz, and Jim Punkre.
After that, I proved my mettle by beating the “control” promotions of the best copywriters on the planet and generating hundreds of millions in sales for leading direct response companies such as Boardroom, Inc. (now Bottom Line Publications, for whom I once had an unprecedented six controls running at once), Agora, Rodale, Phillips Publishing, Healthy Directions, and many of today’s leading supplement marketers.
What an education! I learned something different from each and every one of them!
And finally, I honed my ability to teach what I had learned by coaching dozens of writers to the next level of success, including:
You could do all that to get to the top of the game.
Or, you can just let me show you exactly what I do.
Now, normally for me to work with you, you have only two choices.
You could pay me tens of thousands to write a promotion, and then hundreds of thousands in royalties as it reaps millions for you.
Or pay me a few thousand a month for private coaching and consulting.
Jay Abraham —
Legendary Marketing Guru,
Author, Getting Everything You Can Out of All You’ve Got
"If you can afford "the big guns", I encourage you to spend all the time you can with David Deutsch."
But now I’m finally ready to get the truth about copywriting out to as many people as possible who are ready to hear it.
So here's what I did...
My Elite, Closed-Door Copy Training
I gave a private training for one of the oldest, largest and most respected direct response companies in the world.
Their product managers and copywriters in the room were hungry for me to show them how to produce better copy – because, like all direct response companies, better copy means a lot more sales and profits.
And maybe it was because I was thousands of miles away from my clients, colleagues and competitors in the U.S., but I completely opened up to them about what it truly takes to get A-list, top-performing copy: not just the techniques but the thinking behind them. And yes, even a formula, template and hack or two.
I poured out my secrets for four days straight... took them through the entire process of how I write a sales letter… and kept it simple enough that the rookies in the room could understand, but also gave the more advanced writers the A-list thinking and techniques that could take them to the next level.
Fortunately, I had it all recorded.
And I had the four-day boot camp painstakingly edited at no small expense into…
14 easy-to-consume videos that kept only the very best of all those dozens of hours I spent laying bare the secrets of great copy based on decades of experience.
And those videos are just part of my new program...
Announcing…
A-LIST COPYWRITING SECRETS
My brand-new program, A-LIST COPYWRITING SECRETS, is the first time I’ve ever revealed the methods I’ve used to bring in close to a billion dollars for my clients.
If you’re a copywriter, watching these videos will enable you to leave your competition in the dust and command higher fees and royalties.
If you’re a marketer, even if you don’t want to write copy yourself (and you probably should), it will give you the concepts, understanding and insight required to get MUCH better copy from your freelance or in-house writers and leave your competitors wondering what hit them.
But naturally, the program is not just videos.
To really drive home the lessons in these videos, I combined them with a series of simple exercises that, when you complete them, give you a finished sales letter for any product or service.
I’ve also given you a window into the kind of thinking and techniques that go into the creation of real-world, world-class promotions by including detailed notes for some of my most successful promotions ever.
Here’s a preview of what you’ll experience in each module of A-LIST COPYWRITING SECRETS…
DAY 1: Part 1:
The Structure of Copy
Great copy is built on a great structure. This module shows you exactly how to do that and includes…
Gary Hones — Copywriter, Seattle, Washington
"David unlocked a part of my brain I didn’t even know I had.
"For years I thought I understood the idea of ‘Write like you talk.’
"But within the first 3 minutes of Module 1 of this program, it was easy to see why I was stuck – even with templates.
"Now my copy gushes out like a fire hose. And, according to one of my clients, it’s some of the best I’ve ever written.”
DAY 1: Part 2:
What Makes Great Copy?
What exactly IS great copy – and how can you produce it? That’s what you’ll discover in this eye-opening section, including…
Marcella Allison — Copywriter
“David always pushes me to make my copy better, stronger, more compelling. He never lets me settle for ‘OK’ or ‘good enough’. And, amazingly, I find myself, and my copy rising to the challenge. It’s like having your own personal Olympic coach whispering in your ear… Listen closely enough and you might just land that gold medal.”
DAY 1: Part 3:
The Secrets of Copy Strategy
You’ll come out of this module able to generate the kinds of strategies, ideas and concepts that impress clients, build businesses, and enable the copy to practically write itself.
Justin Goff — Copy & Funnel Accelerator, Columbus, Ohio
"I was a bit nervous at first about plunking down the money to work with David. It's not cheap by any means. To give you a frame of reference, I was a decent copywriter before working with David. I created two products from scratch and made over $400,000 in profit with those through VSL's online. However, In the months I've been working with David, my copy has improved so much that I look at my old pieces and cringe. David was instrumental in helping me write a supplement offer that sold 10,000 canisters in the first month through cold traffic. It might sound cliche, but my only regret with hiring David is that I didn't hire him sooner."
Gary Hones —
Copywriter, Seattle, Washington
"David unlocked a part of my brain I didn’t even know I had.
"For years I thought I understood the idea of ‘Write like you talk.’
"But within the first 3 minutes of Module 1 of this program, it was easy to see why I was stuck – even with templates.
"Now my copy gushes out like a fire hose. And, according to one of my clients, it’s some of the best I’ve ever written.”
John Carlton — Legendary copywriter and author of "The Entrepreneur's Guide To Getting Your Shit Together"
"I’ve known David Deutsch since we both were on the “A List” of sought-after writers for the largest direct mail operations on the planet. (Rodale Press, for me, and Boardroom, Inc., for David.)
"David has had as many as six controls at one time for these behemoth mailers — something that only a handful of writers have ever accomplished in the history of advertising.
"His advice is pure gold for any writer seeking to follow the very specialized path he excels at."
Jimmy Parent — Copywriter
"You're the man, David. It's like you just climbed in my skull, and pointed out what I never saw before."
DAY 2: Part 1:
Discover What Really Makes Your Prospects Tick
Watch this video and you’ll know exactly how to find your prospects’ hot buttons, fears, desires, and dreams, including…
Aimee Kunau — Direct Response Copywriter at 4Patriots
“I had the incredible opportunity to be coached by copywriting legend David Deutsch. A master of direct response, David made laser observations of my writing and gave me simple solutions to tighten up my copy and make it much more effective. His sage advice has accelerated my copywriting to warp speed.
"David’s laid back, personable style is so refreshing in an industry glutted by big ego gurus. David’s 100% the real deal – a copywriting maestro with a down to earth perspective. I recommend investing in yourself if you’re ready to have David help take your copywriting or marketing to the next 10 levels."
DAY 2: Part 2:
Understanding Why They Buy
More advanced tips on better understanding your prospect. Don’t miss…
Skylr Monaghan — Agora Financial
"Learning copywriting from David was nothing short of Amazing! I begged for the opportunity to work with him and I am so glad I did… it has without a doubt made me a better copywriter.
"His coaching, guidance and constant 'pushing me to do better' is something every copywriter should have the chance to experience.
"I went from frustrated to enlightened… and educated! Who wouldn’t want to discover the secrets to writing killer bullets from a legend in copywriting. Any wizard would beg to learn the magic behind this powerful skill David has taught me."
DAY 2: Part 3:
How to Write Compelling Stories
We never outgrow our love of “Once upon a time.” That’s why stories are such powerful copywriting tools. And in this video, I’ll reveal the storytelling secrets I use…
Wendy Lipton-Dibner — President, Professional Impact, Inc.
"David Deutsch has an extraordinary talent for finding the sinkhole in copy - the one word in a sentence that will make your reader suddenly disappear. His insights into the psychology of today's consumers, coupled with his keen eye for detail and targeted questions are second to none. His coaching style is one-part teacher, one-part cheerleader and one-part challenger. If you're serious about making an impact with your copy, get David into your life."
DAY 2: Part 4:
The Journey to Provoking Action
It’s all for naught unless you get the prospect to act. So don’t miss…
Mike Abramov — Copywriter
“The promotion you coached me on launched yesterday and has already hit multiple 5-figures within the first 24 hours.
"Best sales letter I’ve ever written. Thank you, David.”
Aimee Kunau — Direct Response Copywriter at 4Patriots
“I had the incredible opportunity to be coached by copywriting legend David Deutsch. A master of direct response, David made laser observations of my writing and gave me simple solutions to tighten up my copy and make it much more effective. His sage advice has accelerated my copywriting to warp speed.
"David’s laid back, personable style is so refreshing in an industry glutted by big ego gurus. David’s 100% the real deal – a copywriting maestro with a down to earth perspective. I recommend investing in yourself if you’re ready to have David help take your copywriting or marketing to the next 10 levels."
Skylr Monaghan — Copywriter
"Learning copywriting from David was nothing short of Amazing! I begged for the opportunity to work with him and I am so glad I did… it has without a doubt made me a better copywriter.
"His coaching, guidance and constant 'pushing me to do better' is something every copywriter should have the chance to experience.
"I went from frustrated to enlightened… and educated! Who wouldn’t want to discover the secrets to writing killer bullets from a legend in copywriting. Any wizard would beg to learn the magic behind this powerful skill David has taught me."
Wendy Lipton-Dibner — President, Professional Impact, Inc.
"David Deutsch has an extraordinary talent for finding the sinkhole in copy — the one word in a sentence that will make your reader suddenly disappear. His insights into the psychology of today's consumers, coupled with his keen eye for detail and targeted questions are second to none. His coaching style is one-part teacher, one-part cheerleader and one-part challenger. If you're serious about making an impact with your copy, get David into your life."
DAY 3: Part 1:
Headlines and Bullet Secrets
I’ve built my reputation and made a lot of money – for myself and my clients – by being able to quickly and easily create great headlines and bullets (those short little “teasers” that reveal a bit about the product or service but make you curious to know more, like the ones here).
And in this module, I reveal my best secrets, such as…
Simone Schmitz — VNR, Bonn, Germany
“David didn’t just teach me – he gave me a feeling for copywriting, which seems to be the most important point.
"The seminar gave me what I needed to give my prospects what they really need – good copy, storytelling, speaking to their desire inside they already don’t know they have it.
"I now can see copywriting from a whole new perspective – a better one."
DAY 3: Part 2:
Headlines and Bullet Secrets (Continued...)
Want the advanced stuff too? You got it…
Simon Höcky — Copywriter and Publisher, Bonn, Germany
“Whenever you get the chance to learn from Copywriting Greats like David, you should just go for it.
"I was one of those lucky to attend this training live, and highly recommend the recordings to anyone striving to become a successful copywriter.
"Not only will you learn to write killer headlines – you'll also understand why good copy is NEVER about the product.
"I think it's safe to say that learning from David had a huge impact on my career, inspiring me to go freelance and build my own copywriting business.
"I can't thank you enough, David!”
DAY 3: Part 3:
The Body: Keeping the Reader's Reading and
Viewers Viewing
Here’s how to build your body copy so it holds attention and compels your prospect to take action…
Chase Amante — Beijing, China
"I've been blessed to have had a lot of incredible coaches... David's one of the best. World-class!
"He trains you to spot little "mood breakers" in copy... things that will make the reader say "Huh?" you never would've spotted... and things that don't sound nearly as enticing as you first thought.
"He taught me how never to lose the big picture: Who this prospect is, what he's wanting and feeling, and the action you want them to take.
"I spent $20,000 on copy coaching with David Deutsch, and improved immeasurably as a copywriter.
"We just had a $149,600 product launch using copy David helped me craft and hone (our prior launches never beat $10,000).
"Get him while you can get him - I'm amazed he even has the bandwidth to be a coach."
DAY 3: Part 4:
The Close: Getting the Sale
The better you are at closing, the better your results will be. Especially when you know…
Jimmy Parent — Copywriter
"You're the man, David. It's like you just climbed in my skull, and pointed out what I never saw before.
"...and you're 100% correct."
Simone Schmitz — VNR, Bonn, Germany
“David didn’t just teach me – he gave me a feeling for copywriting, which seems to be the most important point.
"He gave me what I needed to give my prospects what they really need — good copy, storytelling, and speaking to desires they don’t even know they have.
"I now can see copywriting from a whole new perspective – a better one."
Simon Höcky — Copywriter and Publisher, Bonn, Germany
“Whenever you get the chance to learn from Copywriting Greats like David, you should just go for it.
"I was one of those lucky to attend this training live, and highly recommend the recordings to anyone striving to become a successful copywriter.
"Not only will you learn to write killer headlines – you'll also understand why good copy is NEVER about the product.
"I think it's safe to say that learning from David had a huge impact on my career, inspiring me to go freelance and build my own copywriting business.
"I can't thank you enough, David!”
Chase Amante — Beijing, China
"I've been blessed to have had a lot of incredible coaches... David's one of the best. World-class!
"He trains you to spot little "mood breakers" in copy... things that will make the reader say "Huh?" you never would've spotted... and things that don't sound nearly as enticing as you first thought.
"He taught me how never to lose the big picture: Who this prospect is, what he's wanting and feeling, and the action you want them to take.
"I spent $20,000 on copy coaching with David Deutsch, and improved immeasurably as a copywriter.
We just had a $149,600 product launch using copy David helped me craft and hone (our prior launches never beat $10,000).
"Get him while you can get him — I'm amazed he even has the bandwidth to be a coach."
DAY 4: Part 1:
The Power of the Creative Brief
A great creative brief is the big secret behind some of the best copy ever produced – whether award-winning ad agency commercials or results-producing direct response pieces. Because it’s a handy cheat-sheet that points like a beacon to great ideas and sends you down just the right copywriting path. Creating one (or getting your client to) and putting one to use is easy with secrets like these…
Tyler Reyes — Copywriter
"If you're looking for serious results as a copywriter, Deutsch is your man. David was one of the first mentors I worked with when I started writing for the Agora in 2017.
"The lessons he taught me have helped me bring in over $10 million in revenue.
"He's a true living legend... Whether you're a direct response newbie or a seasoned pro, I guarantee David can help you improve your copy and your bank account!"
DAY 4: Part 2:
How to Make Good Copy Even Better
Great copy doesn’t always start out great. More often than not, it’s cut and polished into brilliance like a rough diamond in the hands of an expert lapidiarist. Want your copy to dazzle? This module has just what you need…
Jon Benson —Creator of the Video Sales Letter
"David’s one of my personal copy mentors, and I don’t have many.
"His keen insights into persuasion, breathtaking copy chops, and ability to weave a story are the stuff of legend. Anyone with half a mind for marketing would do themselves proud to hire him.
"Beyond that, David is a man of character. He’ll treat you well on all fronts. He’ll help you sell your offer and you’ll sleep well at night with him at the helm."
DAY 4: Part 3:
Questions and Answers
And finally, some of the best stuff came out when participants grilled me in the Q&A…
Nik Thakorlal — Sydney, Australia
"Recently, I had the privilege of meeting and learning from David Deutsch, a legend of direct marketing.
"Sitting at David Deutsch’s feet and learning from his years of experience writing advertising-winners was nothing short of getting over $15,000 worth of free consulting wisdom.
"His one idea, which was to focus on customer acquisition rather than just ad copy, has resulted in a breakthrough product which I believe will easily give me back over 10 times my investment."
Tyler Reyes — Copywriter
"If you're looking for serious results as a copywriter, Deutsch is your man. David was one of the first mentors I worked with when I started writing for the Agora in 2017.
"The lessons he taught me have helped me bring in over $10 million in revenue.
"He's a true living legend... Whether you're a direct response newbie or a seasoned pro, I guarantee David can help you improve your copy and your bank account!"
Jon Benson — Creator of the Video Sales Letter
"David’s one of my personal copy mentors, and I don’t have many.
"His keen insights into persuasion, breathtaking copy chops, and ability to weave a story are the stuff of legend. Anyone with half a mind for marketing would do themselves proud to hire him.
"Beyond that, David is a man of character. He’ll treat you well on all fronts. He’ll help you sell your offer and you’ll sleep well at night with him at the helm."
Nik Thakorlal — Sydney, Australia
"Recently, I had the privilege of meeting and learning from David Deutsch, a legend of direct marketing.
"Sitting at David Deutsch’s feet and learning from his years of experience writing advertising-winners was nothing short of getting over $15,000 worth of free consulting wisdom.
"His one idea, which was to focus on customer acquisition rather than just ad copy, has resulted in a breakthrough product which I believe will easily give me back over 10 times my investment."
There's a big secret the best copywriters know, and that is:
The design and layout of your promotion can have a huge influence on response.
Because while the wrong design can kill response, the RIGHT design can...
Multiply Response and Conversion—
Without Changing A Single Word
(Two Very Special BONUS Sessions)
My very special guest at this seminar was Lori Haller, the award-winning designer who is more dedicated to increasing response than most copywriters.
Instead of creating designs that merely look good, she multiplies response with her deep psychological understanding of how graphics, colors, shapes, formats, styles and fonts can attract attention, hold the reader and move them to act.
No wonder she has been able to send response through the roof, in head to head tests, simply by tweaking the design. And no wonder the best copywriters BEG clients to hire her to do the design and layout for their promotions.
At this secret seminar, in two special sessions, Lori revealed all the ways design can enhance response. And I’ve included both sessions with A-LIST COPYWRITING SECRETS.
SPECIAL BONUS SESSION #1
Million-Dollar Design Secrets
The first bonus session is packed with Lori’s best secrets for increasing response with design. These are techniques you can put to work immediately on your next promotion…
Bob Bly — Direct Response Copywriter
“Lori has a deep understanding of direct mail and digital marketing as well as vastly superior graphic design skills, judgment, and aesthetic taste.
"You are an absolute treasure to me and my clients.”
Rick Popowitz — President & CEO, Biocentric Health, Inc.
“Thank you, thank you Lori! In just a few weeks your creative designs helped me launch 3 new products.
"You have a unique ability to blend copy with design so that they complimented each other.”
SPECIAL BONUS SESSION #2…
Layout Secrets That Get Attention and Provoke Action
In the next bonus session, you’ll see Lori in action as she works her magic and demonstrates how to lay out copy for maximum response before your eyes. Watch as Lori shows you…
Molly Condrey — Marketing Director UniScience, Premier Direct
“I’ve collaborated with Lori on a multitude of long running direct mail controls together. She keeps her head in the marketing game and is highly aware of what is working and is always looking on the horizon for the next best thing.
"Her fingers are always on the pulse of all aspects of health product marketing from label design to direct mail piece creation to landing page design.”
Kevin Wichtendahl — Java Genius
"Lori enabled us to stop wasting money on projects that would clearly never be profitable.
I thought I was hiring an amazing graphic designer — what I received instead was a mentor, coach, strategic mastermind and visionary.”
Ridiculously Inexpensive
This program could easily be worth tens or even hundreds of thousands of dollars to you in the long run.
And there were many whose opinions I respect who insisted I should charge top-tier pricing. $2,000, $3,000, or more.
However I really do want to keep the price low.
So low that it’s a proverbial “no brainer” for anyone who writes copy for a living or who uses it in their business – and quickly pays for itself many times over, because often, better response is just a single copy tweak away.
You'll be able to make a few payments of less than $100 / month, or a single payment of $497. (Plus a small shipping & handling fee that covers getting your workbook to you, anywhere in the world, in just a few days.)
It’s a far cry from the $30,000 plus a percentage of net sales that it would take to hire me to work on a project – if I were even available.
Dan S. Kennedy — Author,
The Ultimate Sales Letter
and the No B.S. book series
"A-List Copywriting Secrets is a legitimate treasure trove worth far more than its modest ask."
Jay Abraham — Legendary Marketing Guru,
Author, Getting Everything You Can Out of All You’ve Got
"If you can afford 'the big guns', I encourage you to spend all the time you can with David Deutsch."
Don’t Keep It If You Don’t Like It
I have a good reputation in this business and I intend to keep it that way. As long as you request a refund within the 30-Day Money-Back Guarantee window, you can rest assured there’ll be no quibbling about a refund if you’re anything less than ecstatic about the program.
The worst that can happen if you try out the program is that you’ve paid nothing to discover what it takes to write copy that generates a billion dollars in sales.
Fair enough?
ADDITIONAL FREE BONUS #1:
CopyTHINKING Revealed
Going from being merely a “copywriter” to being a copyTHINKER takes the power and effectiveness of your copy — and your business or your writing career — to a whole new level.
Because I want you to reach those new heights of success, I’ve included with A-List Copywriting Secrets another special bonus: CopyTHINKING Revealed.
It's the one time that I sat down and revealed in such depth just what copyTHINKING is and how to do it.
In CopyTHINKING Revealed you’ll discover...
ADDITIONAL FREE BONUS #2:
My Complete MAGIC COPY CUBE Training
I want to do everything I can right here to make securing your copy of A-List Copywriting Secrets one of the easiest decisions you’ve ever made.
Even if I have to throw in a second training — absolutely FREE.
It’s the most in-depth dive I’ve ever done into my famous Magic Copy Cube and everything it reveals about how to improve any piece of copy.
It’s packed with dozens of additional techniques I’ve used to sell a billion dollars of my clients' products and services, and that I teach today to the copywriters I coach to successful 6-figure careers.
Techniques such as...
Evaldo Albuquerque — Agora's 80-Million-Dollar-Man
“Early in my copywriting career I was lucky to work with David in a project where he was my mentor.
"Why lucky? Because David has decades of experience and that’s not easy to find. You can read all the copywriting books in the world, but nothing replaces experience.
"I learned a ton from him and I highly recommend David’s course to anyone who’s serious about becoming a better copywriter.”
Kyle Craig — Copywriter, San Francisco, California
“Great teachers are a rare gem. They must help the learner move forward without getting in the way of the lesson.
"David, your guidance was brilliant. You always gave the right explanation, a helpful hint, or sometimes a kick in the pants that allowed me to move forward and to fully absorb the lesson.
"The advice you gave was always spot-on. The difference in my message before your advice and after your advice is the difference between an outhouse and the Taj Mahal."
Mike Abramov — Copywriter
“The promotion you coached me on launched yesterday and has already hit multiple 5-figures within the first 24 hours.
"Best sales letter I’ve ever written. Thank you, David.”
Included with this series of training videos are exercises that will guide you in incorporating these valuable lessons into your copy.
A-List Copywriting Secrets Is for YOU If...
If your income depends on copy in any way, you can’t afford to be without this program. Especially if…
- 1You’re a beginning copywriter who wants to get up to speed FAST – This program will give you extreme clarity on the art of direct response copy and help you avoid years of going around in circles by showing you what copywriting at the highest level is really all about. If you’re confused about all the copywriting information out there, this program is a great place to start.
- 2You’re an intermediate copywriter who wants to jump up a level or two – If you’re looking to leapfrog over the competition, let them memorize more formulas, templates, and hacks. You’ll know how copyTHINKING can give you a whole new level of confidence and fast-track your trip over to the A-list.
- 3You’re an advanced copywriter looking for an edge – If you’re an advanced copywriter, some of what I teach may not be totally new to you. But what IS new you’ll be able to quickly and effectively put to use for a huge return on your investment. And my Inner Circle online training, where you and other copywriters and marketers can ask anything you want, will ensure you get the kind of targeted help you need to advance your skills.
- 4You’re a business owner who wants to write great copy – If you write your own copy, or have ever considered doing so, I can help you become your company’s best copywriter. I have helped many business owners write their own copy, including Justin Goff while he was building his supplement company that he sold for a multi-million-dollar payday.
- 5You’re a marketer who wants better copy from freelancers or your in-house copywriter – Even if you don’t want to write your own copy, you must be able to tell great copy from good copy from mediocre copy – and THEN know what it takes to MAKE copy great. If you market through direct response, there may be no more important skill you can have.
- 6You need to improve your persuasion or sales skills – Although the program centers around copywriting, bear in mind that the underlying skills being taught are those of persuasion and sales – which can be applied in a wide variety of situations other than just copywriting.
What’s Your “Plan B”?
If you’re not ready to invest just $497, or even under $100 /month, what do you plan to do instead?
Keep relying on the same templates, formulas and copy hacks that most other copywriters and companies are depending on?
Spend years hoping to pick up some useful copywriting tips from the many books and courses already out there?
Or are you ready to learn from someone who has been there and done it, from the halls of Madison Avenue to the super-competitive world of today’s top direct response companies like Agora, Boardroom and so many others in so many different markets?
Because in business today, nothing is more important, and nothing will get you where you want to go faster, than great copy.
Here’s Everything You’ll Get…
Your MUCH More Successful
Future Starts NOW...
Try persuading someone in person with formulas, templates and hype.
You’ll soon find it’s not enough at best, and a turn-off at worst.
In person, on the page, on the screen, you must tap into your natural-born ability to communicate and persuade.
For business owners, one of the biggest – if not THE biggest – leverage points in any business for improving the bottom line is better copy.
As Gary Halbert once said, “There is no business problem that can’t be solved with a world-class sales letter.”
As copywriters, if you can truly provide businesses with that kind of game-changing, bottom-line-improving copy, the world is your oyster.
I hope you’ll allow me to help you make that happen.
Yours for Truly Great Copy,
Perhaps You're Wondering...
Is there a payment plan?
I struggle to come up with fresh, big ideas for my copy. Will this help?
Will this help me with writer’s block?
I hate resorting to hype all the time. What can I do?
Will this help me write faster?
What if I want to use a template?
Will this help me get more clients?
Is this program specific to a certain medium, such as online, direct mail, Facebook or whatever, or to a certain industry?
I'm looking at a few copy courses right now. What makes yours different?
Is this just for beginners, or can experienced writers also benefit?
How much time will it take to go through the program?
How Is the course delivered?
How long do I have access to the videos?
What’s your refund policy?
What if I have more questions – or need support after I purchase?