# A-List Copywriting Secrets

> A-List Copywriting Secrets is a copywriting course by David Deutsch teaching "CopyTHINKING" — a strategic thinking process covering prospect psychology, copy structure, emotional triggers, headlines, stories, and the close. Published by Marketing Rebel LLC; hosted at marketingrebelclub.com.

## Free Entry Point

- [Homepage / Free Video](https://alistcopysecrets.com/): Free 4-minute video lesson delivered by email opt-in.
- [Order Page](https://alistcopysecrets.com/order/): Full course details and enrollment.

## The Course

- [Course Access](https://marketingrebelclub.com/marketing-rebel-courses/a-list-copywriting-secrets/): Full course hosted on Marketing Rebel Club.

14 core lessons plus 3 bonus modules totaling approximately 369 minutes.

### Core Lessons
1. Introduction and The Structure of Copy (15 min)
2. What Makes Great Copy? (14 min)
3. Secrets of Copy Strategy (4 min)
4. Discover What Makes Your Prospect Tick (12 min)
5. Understanding Buying Psychology (12 min)
6. How to Write Compelling Stories (15 min)
7. The Journey to Provoking Action (11 min)
8. Headlines and Bullets Secrets, Part 1 (21 min)
9. Headlines and Bullets Secrets, Part 2 (11 min)
10. The Body — Keeping Readers Reading and Viewers Viewing (19 min)
11. The Close — Getting the Sale (18 min)
12. The Power of the Creative Brief (10 min)
13. How to Make Good Copy Better (11 min)
14. Questions and Answers (21 min)

### Bonus #1: How to Increase Response with Design — Lori Haller
- Million-Dollar Design Secrets (36 min)
- Layout Secrets That Get Attention and Provoke Action (6 min)

### Bonus #2: CopyTHINKING Revealed
- CopyTHINKING Revealed (72 min)

### Bonus #3: The Magic Cube
Three dimensions for diagnosing and strengthening copy: Promise, Believability, Interest. Includes audience Q&A.

## Instructor

**David Deutsch** — Direct-response copywriter; started at Ogilvy & Mather; clients include Boardroom Inc., Dow Jones, and Fortune 500 companies.

## Related Products

- [David Deutsch's Inner Circle](https://ddinnercircle.com/): Live group coaching with David Deutsch.
- [Idea Power](https://ideapower.net/): David Deutsch's idea-generation course.
- [Marketing Rebel Insider's Club](https://marketingrebelclub.com/mric-standard-home/): Monthly membership community.
- [Full Product List](https://marketingrebel.com/products/): All Marketing Rebel products.

## Site & Legal

- [Homepage / Free Video](https://alistcopysecrets.com/): Free lesson and course overview
- [Order Page](https://alistcopysecrets.com/order/): Enrollment
- [Course Access](https://marketingrebelclub.com/marketing-rebel-courses/a-list-copywriting-secrets/): Member course hub
- [Support](https://support.marketingrebel.com/): Customer support
- [Affiliate Program](https://marketingrebel.com/affiliate-program/): Partner program
- [Privacy Policy](https://alistcopysecrets.com/privacy/): Privacy policy
- [Cookie Policy](https://alistcopysecrets.com/cookie-policy/): Cookie policy
- [Terms & Conditions](https://alistcopysecrets.com/terms-and-conditions/): Terms of service
- [Disclaimer](https://alistcopysecrets.com/disclaimer/): Legal disclaimer

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